Colby Howard Chasing Myrtle Beach Glory

MYRTLE BEACH, S.C. – 2017 NASCAR South Carolina Rookie Of The Year Colby “The Kid” Howard has entered the NASCAR late model portion of this Myrtle Beach 400 race event at Myrtle Beach Speedway in South Carolina.

Howard, 16, made Myrtle Beach Speedway a part of his 2017 season and has finished as high as second in feature competition (to NASCAR Whelen All-American Series national champion Lee Pulliam) in his quest to get a victory at the famed 1/2-mile track. He also finished second to Pulliam in NASCAR’s South Carolina state points standings for the season.

The third-generation driver would love to be first under the checkered flag in this weekend’s race, which brings some of the most skilled racers in the division from across the Southeast to compete against each other in one of the largest events for the series in the region.

This year’s race will be taped for future television coverage on MAVtv, a network owned by Lucas Oil Products focused solely on automotive and Motorsports programming which can be accessed through cable, satellite or direct-to-viewer online packages.

“It’s pretty cool that the race is going to be televised this year,” Howard said. “It’s great for the teams and sponsors to be able to be on TV and we will probably have even more cars show up to try to get in the race. That’s good for the fans. It will probably be even harder to qualify for the show this year, but I’m confident in the setup our team has. I think we have as good a chance as anyone of winning on Saturday.”

Asked if his race strategy will change because of the TV coverage, Colby was thoughtful. “I don’t think so. You can be really fast in practice and qualifying but once the race starts it’s about getting to the end in one piece with a car fast enough to win. You have to focus on what you’re doing. I don’t think there will be much time to think about TV until the race is over and hopefully we’re in victory lane for an interview!”

About Colby Howard 
Colby Howard is a 16-year-old, third generation stock car racer who lives in Simpsonville, South Carolina.

His career began in dirt bikes, where he scored 11 wins in two seasons and a Total of 27 top threes and a championship in motor cross and also won a championship in the Mid East Hare Scramble Series.

He switched over to cars, and to the mini stock division at Anderson motor speedway where he had four top fives in year one and six top fives in year two before moving up late in 2015 to the limited late model division.

2016 was his first full year in the limited late model division, competing at tracks throughout the Carolinas region, including his home track Greenville-Pickens Speedway and the Southeast Limited Late Model Series.

He notched seven wins and finished second in Southeast Limited Late Model Series Pro division points last season.

For 2017, Colby stepped up into the NASCAR Late Model Stock division to compete at some of the most historic tracks in North and South Carolina, including Hickory Motor Speedway, Concord Motor Speedway, Greenville-Pickens Speedway and Anderson Motor Speedway.

He won for the first time in a late model stock at Anderson Motor Speedway, had numerous top five finishes on tracks in North and South Carolina, finished second in South Carolina state points and won state rookie of the year points as well.

His marketing partners include Eubanks OilThe OdorlessCentury Concrete and Southern Utilities.

Follow Colby on Facebook by searching for Colby Howard Racing or on his website at