Colby “The Kid” Howard Earns 2017 NASCAR South Carolina Rookie Of The Year

SIMPSONVILLE, S.C. – For third-generation NASCAR Whelen All-American Series late model racer Colby “The Kid” Howard, this season had its ups and downs. When the final checkered flag flew on the series points season, however, the popular 15-year-old racer sat atop the South Carolina state Rookie Of The Year standings and finished second in overall state points behind NASCAR national champion Lee Pulliam.

For Howard, whose Grandfather Buddy and his father Rodney achieved great success running on the short tracks of South Carolina, winning rookie of the year and finishing second in state points behind a national champion is a satisfying way to cap off the points season.

“Finishing second behind Lee is huge,” he said of his achievement. “He has won four national championships and he’s one of the best. Winning anything like rookie of the year that is NASCAR related is so hard, because there are so many really good drivers you have to race against every week to get every spot you can. We struggled a lot early in the year with setups and just figuring out what it takes to win in a late model, but we got better and better and we finished strong. I can’t thank my team and our sponsors enough. I am thankful to be able to race and follow in the footsteps of my Dad and Grandpa. It feels good to be able to say we got rookie of the year. It’s an honor to be alongside all the other winners from the other states across the country. Thank you to all of our fans for their support as well. They share in all of our accomplishments.”

Follow Colby on Facebook by searching ” Colby Howard Racing”. Visit Colby’s website at
About Colby Howard

Colby Howard is a 15-year-old, third generation stock car racer who lives in Simpsonville, South Carolina.

His career began in dirt bikes, where he scored 11 wins in two seasons and a Total of 27 top threes and a championship in motor cross and also won a championship in the Mid East Hare Scramble Series.

He switched over to cars, and to the mini stock division at Anderson motor speedway where he had four top fives in year one and six top fives in year two before moving up late in 2015 to the limited late model division.

2016 was his first full year in the limited late model division, competing at tracks throughout the Carolinas region, including his home track Greenville-Pickens Speedway and the Southeast Limited Late Model Series.

He notched seven wins and finished second in Southeast Limited Late Model Series Pro division points last season.

For 2017, Colby stepped up into the NASCAR Late Model Stock division to compete at some of the most historic tracks in North and South Carolina, including Hickory Motor Speedway, Concord Motor Speedway, Greenville-Pickens Speedway and Anderson Motor Speedway.

He won for the first time in a late model stock at Anderson Motor Speedway, had numerous top five finishes on tracks in North and South Carolina, finished second in South Carolina state points and won state rookie of the year points as well.

His marketing partners include Eubanks Oil, The Odorless, Century Concrete and Southern Utilities.

Follow Colby on Facebook by searching for Colby Howard Racing or on his website at